We Are Beauty

While others are generalists, we specialize in Beauty PR, Advertising and Marketing for individual artists and brands: haircare, makeup, beauty tools, skincare, and nails…nothing else!

 

At the helm of ABP are PR, Advertising , Marketing and Creative beauty industry veterans whose service and product clients appear on and in prestigious outlets like NBC’s The Today Show, The New York Times, PopSugar, Refinery29, WWD, Modern Salon, InStyle, Nylon, Allure, Vogue, The Ellen Show and much much more; and service clients that have worked behind the scenes at New York, Paris, Milan and London Fashion Week, in Film and Television and in endless beauty and fashion campaigns across the globe.

 

Our product work also expands into building and supporting retailer relationships with major players like Sephora, Ulta Beauty, Walgreens, CVS, RiteAid, QVC, HSN, Target, Amazon and countless others!

We offer:

  • Traditional Public Relations

    • Promote yourself or your brand to the top print, online and broadcast media outlets with customized pitching to cover both trade and consumer publications.

  • Brand Development

    • We will help you establish key messaging for your company and products. We work with your team to create a distinct brand culture and mission and help you shine and excel.  Our in-house design team can help set yourself apart from those "cookie cutter" brand looks and design a completely custom logo, business cards and other professional collateral materials just for you.  We even offer discounted printing services!

  • Press Release Development and Distribution

    • We will create original and eye-catching releases to garner maximum media exposure. With our experience and know how we deliver fresh content and creative release ideas to our thousands of media contacts.

  • Product and Brand Launches

    • Solidify a cohesive launch strategy to debut a new beauty brand, product or service. We will work with you to create newsworthy and unforgettable launches. You only have one chance to make a first impression and we ensure your company breaks through the clutter.

  • Influencer Relations and Gifting

    • We can help place your products in the hands of and your services on the faces, heads and hands of top beauty influencers. Reaching the micro-influencer and the macro-influencer, we strategically work with top creators to produce stories and videos incorporating your brand.​

  • Media Mailers & Mailings

    • Reach media on a personal level with creative mailers featuring your products and services. We design, assemble and ship straight to key editors, bloggers, freelance writers and TV producers to generate brand recognition and coverage.

  • Beauty Award Submissions

    • Submit your products for the nation’s top beauty awards. We work with all of the major publications to ensure your products are entered into the industry’s most prestigious competitions. ​

  • Speaking Engagements

    • We connect and book you to speak at the industry's leading events such as IBS, The Makeup Show and more.

 

ABP works with individuals and brands in all stages of development, from indie beauty brands to celebrity endorsed lines.

Interested in our services?  Just ask...

ABP is the US leader in beauty industry pr, marketing and advertising.  ABP reps salons, spas, hairstylists, hair color specialists, makeup artists, nail technicians and nail artists and more in New York, Charlotte, Chicago, Dallas, Los Angeles, Miami, and all over the US.

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