Poll Results! The BEST Concealer

We asked our Makeup Beauty Pros from all across the US to tell us what their favorite concealer is! The result was overwhelming! Out of over 5000 responses, our winner took 82%! That's HUGE!


If you haven't tried it yet, our Beauty Pros highly recommend it so go on and try it out for yourself and be sure to let us know your thoughts!


The Top Pick!


Born This Way Super Coverage Concealer

Multi-Use Sculpting Concealer

$29.00 at Ulta

What it is: A hydrating, full-coverage, weightless, four-in-one formula that conceals, contours, highlights, and retouches—now in a total of 35 flawless shades.

Coverage: Full

Finish: Natural

Formulation: Liquid

Skin Type: Normal, Dry, Combination, and Oily

Ingredient Callouts: Free of phthalates. This product is also cruelty-free.

What Else You Need to Know: This hydrating, buildable, multitasking concealer masks imperfections, smooths, and sculpts skin for natural-looking coverage. It’s infused with coconut water, alpine rose, and hyaluronic acid—skin-loving ingredients that come together for crease-free, weightless wear that’s so naturally flawless they’ll think you were born this way.

What our Pros are saying:

▪Makeup artists with 15 years exp, and this is the Best concealer I’ve ever used in my career. No creasing. Long wearing. Maximum coverage. Incredible! I also recommend for contouring and highlighting. Just grab a light and dark shade along with your regular concealer shade. .....Shanna, MUA, NYC, NY▪I absolutely love this concealer! Not only is it an amazing size with a great price but it is exactly what is being sold to you. I would recommend this concealer to any client who would like to try the Tarte Shape Tape concealer (which isn't carried by Sephora). BTW concealer is a dream come true & a must have for every complexion. It is a beautiful concealer, doesn't crease, doesn't insinuate fine lines nor wrinkles while staying matte but not flat/stays hydrating through the day. .....Dee, HMUA, Charlotte, NC▪I absolutely love concealer and I have tried well over 25 different brands/formulas over the years. This Too Faced concealer is simply the best one I have ever used in my career. It very easily blows NARS creamy radiant and Shape Tape out of the water. My models and clients love it. I do mainly commercial and editorial work and so many photographers have told me how much they love working with me because it means less post work for them on models skin. I thank BTW for that! Full coverage, light weight, smooth, long wearing. Cant speak highly enough of it!! .....Mara, MUA, NYC, NY

Next Up

What is your favorite Eyeshadow Pallet? There are oh so many out there today...what's your go to?

Cast your vote and share your thoughts on your favorite!


Vote Now HERE




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