Each & Every was started by two beauty industry oriented women, who like many others were dissatisfied by the inherent lack of natural deodorants that met their standards. A lot of the ones on the market had harsh irritants or just didn't last, so Each & Every was born. The brand was born out of a desire to have people feel good about the products they are putting on their body. Without the compromise of smelling after only a few hours or an unpleasant rash from baking soda, Each & Every gives you an amazing aluminum-free deodorant!
The Deodorants go on like a dream! They apply smoothly, with no stickiness, no weird residue, and no irritation. Each deodorant is gluten-free, synthetic fragrance free, paraben free, and has absolutely no aluminum or baking soda in the formula! They come in a variety of scents (some of our favorites at AllBeautyPros is 'Lavender & Lemon', 'Cardamom & Ginger', and 'Cedar & Vanilla'), all made with essential oils so the delicate skin of the underarm doesn't become irritated. The formula is vegan and cruelty-free as is the whole brand! With so many things to love ethically AND formula wise, Each & Every's deodorants are a must try!